AI Chatbot for PrestaShop: RAG Integration Guide

TL;DR

Integrate a RAG chatbot on PrestaShop to transform your store's customer experience. The system connects to your catalog, answers product questions, and guides visitors toward purchase. 100% compatible with the PrestaShop European ecosystem.

Why PrestaShop + RAG?

The PrestaShop ecosystem

PrestaShop is the leading e-commerce CMS in Europe with over 300,000 active stores. Its modular architecture allows easy integration with third-party solutions like RAG.

Benefits for e-commerce merchants

Technical architecture

PrestaShop integration

┌─────────────────────────────────────────────┐
│            PrestaShop Store                 │
├─────────────────────────────────────────────┤
│  Products  │  CMS  │  Orders  │  Customers  │
└──────┬─────┴───┬───┴──────┬───┴──────┬──────┘
       │         │          │          │
       ▼         ▼          ▼          ▼
┌─────────────────────────────────────────────┐
│         PrestaShop Webservice API           │
└──────────────────────┬──────────────────────┘
                       │ Sync
                       ▼
┌─────────────────────────────────────────────┐
│          RAG Platform (Ailog)               │
├─────────────────────────────────────────────┤
│  Indexing │ Search │ Generation             │
└──────────────────────┬──────────────────────┘
                       │
                       ▼
┌─────────────────────────────────────────────┐
│      Chat widget integrated in theme        │
└─────────────────────────────────────────────┘

Synchronized data

• Complete catalog: Products, combinations, attributes
• Categories: Hierarchy and descriptions
• CMS pages: Terms, legal notices, FAQ
• Features: All product specifications
• Prices and stock: Real-time information (optional)

Step-by-step installation

Prerequisites

• PrestaShop 1.7+ or 8.x
• Admin Back Office access
• Ailog account (free signup)

Step 1: Enable PrestaShop Webservice

1. Back Office → Advanced Parameters → Webservice
2. Enable the webservice
3. Create a new API key:
   • Description: "Ailog RAG"
   • Permissions: Check GET for:
     • products
     • categories
     • cms
     • manufacturers
     • features
4. Save and note the key

Step 2: Connect to Ailog

1. Create a workspace on Ailog
2. Sources → Add PrestaShop
3. Enter:
   • Store URL: https://mystore.com
   • API Key: YOUR_WEBSERVICE_KEY
4. Test the connection
5. Start synchronization

Step 3: Configure the assistant

Customize behavior for your niche:

Fashion store:

You are the shopping assistant for [Store], fashion specialist.
- Guide customers to products suited to their style and body type
- Always mention available sizes
- Suggest complete outfits (cross-sell)
- Shipping: US 2-4 days, International 5-7 days, free returns 30 days

Technical store:

You are the product expert for [Store], specialist in [electronics/tools/...].
- Answer technical questions precisely
- Compare features if customer is undecided
- Mention warranty and support
- If a question exceeds your knowledge, direct to support

Step 4: Embed the widget

Option A: PrestaShop Module

1. Download the Ailog module
2. Install via Back Office → Modules
3. Configure with your workspace ID

Option B: HTML/JS Code

Add to your theme (footer.tpl or via a script module):

DEVELOPERhtml
<script src="https://app.ailog.fr/widget/{WORKSPACE_ID}.js" async></script>

Option C: PrestaShop Hook

For precise placement control:

DEVELOPERphp
// In a custom module
public function hookDisplayFooter($params)
{
    return '<script src="https://app.ailog.fr/widget/{ID}.js" async></script>';
}

PrestaShop-specific features

1. Combination handling

The chatbot understands product attributes:

Customer: "Does this sweater come in navy blue size M?"

Chatbot: "Yes! The Merino Crew Neck Sweater is available in navy blue size M.

• Price: $89.90
• Stock: 5 available
• Composition: 100% merino wool

[View product] [Add to cart]"

2. Technical specifications

For complex products:

Customer: "What's the power of this drill?"

Chatbot: "The Pro X500 Drill has these specifications:

• Power: 750W
• Speed: 0-2800 RPM
• Chuck: 13mm keyless
• Max torque: 42 Nm
• Weight: 1.8 kg

It's ideal for drilling and screwing in wood and metal. 2-year warranty."

3. Order tracking

Integration with order status:

Customer: "Where's my order?"

Chatbot: "To check your order status, you can:

1. Log into your customer account
2. Give me your order number (format #XXXXXX)

If you haven't received a tracking email, check your spam or contact us."

4. Promotions and discount codes

Inform about current offers:

Customer: "Are there any deals right now?"

Chatbot: "Yes! Here are our current offers:

• Winter Sale: 30% off winter collection (until Feb 15)
• Free shipping: on orders over $50 with code FREESHIP
• Flash sales: 50% off select items (see Deals category)"

PrestaShop multistore

Configuration for store groups

If you use multistore mode:

1. One workspace per store: Complete isolation
2. Shared workspace: Filtering by id_shop

Language management

RAG natively handles multilingual:

• Automatic language detection
• Responses in customer's language
• Sync of all product translations

Performance and optimization

Site impact

• Async loading: No impact on page load time
• Global CDN: Widget served from nearest point
• < 50KB: Minimal footprint

Theme compatibility

Tested with popular themes:

• Classic (default theme)
• Flavor
• Flavor Category
• Warehouse
• Leo Flavor
• Flavor Kids

Expected results

Real case: Fashion boutique

Fashion store, 3000 references:

Calculated ROI

• Support savings: 500 tickets/month × $5 = $2,500
• Additional sales: +$10/order × 300 = $3,000
• Ailog cost: $99/month
• Monthly ROI: 55x

E-commerce best practices

1. Enrich your product pages

The chatbot leverages all content:

• Long, detailed descriptions
• Complete specifications
• Usage tips
• Compatibility info

2. Create useful CMS pages

• Detailed FAQ
• Size guide
• Care instructions
• Clear return policy

3. Update regularly

• Daily automatic sync
• Manual sync after price updates
• Promotion updates

4. Analyze conversations

• Unanswered questions → content to add
• Requested but missing products → opportunities
• Friction points → UX improvements

Conclusion

A RAG chatbot on PrestaShop transforms your store into a conversational experience. Your customers find products more easily, buy more, and your support team can breathe.

Ready to start? Create your PrestaShop chatbot →

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Related guides

• AI Chatbot for Shopify - Shopify alternative
• AI Chatbot for WooCommerce - WooCommerce alternative
• Advanced RAG for e-commerce - Advanced strategies
• Case study: Lemaitre Sécurité - Real example

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